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Innovation requires more than a Eureka! moment. The vast majority of new product ideas never make it to market, typically because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know about the realities of innovating in order to develop products successfully?
Lorraine Marchand, a seasoned practitioner who has guided Fortune 500 companies and start-ups on developing and launching new ideas, lays out a step-by-step framework for spurring success in her new release, The Innovation Mindset. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization. She also emphasizes the mindset needed to spark the innovation process, underscoring the importance of creating a problem-solving culture and supporting personal curiosity, passion, and talent. Drawing on her experience as a woman in a male-dominated field, Marchand discusses how to support entrepreneurship by women and highlights the contributions of underrepresented innovators through these eight laws of innovation.
Marchand brings her how-to program to the Museum for a special evening celebrating the release of The Innovation Mindset, featuring a panel of brilliant female innovators featured in her groundbreaking new book. Whether you are a veteran with another great idea or the first-timer with a big dream, you won’t want to miss the insightful and interactive evening.
To learn more about and purchase a copy of The Innovation Mindset click here.
This program is free, thanks to the generosity of the Lowell Institute.
Separate tickets required
Cost: $0, Free with Pre-Registration
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Wednesday, October 26 | 7:00pm
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Recommended for: Visitors 18 years of age and older
Lorraine Marchand is Executive Managing Director of Merative (formerly IBM Watson Health) and has three decades of experience in new product development. She has held leadership positions at Bristol Myers Squibb, Covance, Cognizant, and IQVIA, and has cofounded four companies. Marchand is an adjunct professor of management and serves on the Healthcare and Pharmaceutical Management Program Advisory Board at Columbia Business School and is an adjunct professor of innovation and entrepreneurship at Yeshiva University’s Katz School of Science and Health. She is also an investor-member of venture firm Plum Alley. Her new book, THE INNOVATION MINDSET: Eight Essential Steps To Transform Any Industry, was recently published by Columbia University Press.
Leslie Aisner Novak is the CEO of Howda Designz and the inventor of HowdaSeats®, a multi-patented re-imagining of a portable seating device from the 1920s. After more than 30 years, her award-winning design continues to find new converts and applications for everywhere-comfort and back support.
Novak has brought energy and innovation to every industry she has worked in, including architectural ceramic tile, journalism, academics, and the performing arts. She developed a paint formula licensed to Crayola, worked as a radio news reporter, hosted a cable television show, and raised two daughters and a son in Des Moines, Iowa and Boston’s North Shore. Now a grandmother, she is still hands-on as she oversees two manufacturing facilities and directs national and international sales for her children's products (HowdaHugs®) and re-launches her original bestseller, The HowdaSeat® for adults, in the world of e-commerce.
Sylvana Q. Sinha is the founder, chair, and CEO of Praava Health, a leading healthcare company focused on improving health outcomes and patient journeys in emerging markets, where 85% of the world lives but whose current systems typically prioritize profits over patients. Praava, Bangladesh’s fastest-growing consumer healthcare brand, was designated a 2021 World Economic Forum Technology Pioneer and 2020 Fast Company World Changing Idea. Praava has served nearly 400,000 patients and throughout the Covid-19 pandemic, maintained an NPS rating of 91.3 — significantly exceeding even the highest scores of Fortune 500 companies.
Sinha is a life member of the Council on Foreign Relations, a member of the World Economic Forum’s UHC2030 Private Sector Constituency, and served on Mount Sinai’s Arnold Institute of Global Health Task Force for Global Advantage. She is a graduate of Columbia Law School, Harvard’s Kennedy School, and Wellesley College, and was a Visiting Scholar at the University of Oxford.
Laura Maness, Global CEO, Grey | Board Director | 50/50 Women on Boards Co-Chair
As Global CEO—only the sixth in the agency's celebrated 105-year history—Laura's building on Grey's international capabilities and AKQA Group's expertise while bringing people together from across the network to deliver breakthrough, high performance work for some of the world's most loved brands. In addition to shaping Grey's global strategy in 50+ countries, Laura is committed to building on the strong foundation of Grey's storytelling prowess and famously effective work by fueling a values-led culture of camaraderie, creativity, innovation and continuous impact.
Before being appointed Global CEO of Grey, Laura served as CEO of Havas Group's North American flagship agency, Havas New York, driving a culture of purposeful growth and steering a turnaround that earned the agency Digiday’s Most Innovative Culture, Ad Age’s Best Places to Work, AdExchanger’s Best Collaborative Agency Team, The Drum’s Network Agency of the Year, Digiday’s Employer of the Year—and, was the first major network agency in the US and globally to become a certified B Corp. She also oversaw several specialist practices including a culture-first creator studio (Annex88) and a data-driven customer engagement agency (Havas CX).
Laura ignites meaningful change as a sustainability thought leader and Board Director—her board roles span the world’s largest NGO for abandoned children (SOS Children’s Villages), high growth startups (GNB and Alembic) and nonprofits (B Lab U.S. & Canada, 4A’s and ACT Responsible). She's also a Village Global advisor/investor, a founding member of Chief, Women’s Purpose Community, Kindred and ForbesWomen Forum, and a co-chair of 50/50 Women on Boards—the leading non-profit global education and advocacy campaign driving the movement toward gender balance and diversity on corporate boards.
Laura graduated from Loyola University Chicago’s School of Communication (returning in 2019 to deliver the commencement address), and later completed executive education certificates from Stanford Directors’ College and Harvard University. She currently resides in Manhattan’s north end of TriBeCa with her husband and athletic son and enjoys SoulCycling, Pilates and bold California reds. You can find her on Twitter and Instagram @lauramaness chasing sunrises as a proud member of the #5amclub.