Museum of Science to Open 4-D Theater

March 27, 2014

Museum of Science to Open 4-D Theater

Fully-Immersive Sensory Film Experiences Coming in August 2014

Boston—The Museum of Science, Boston today announced the opening of a new 4-D Theater coming in August 2014. The 4-D Theater will combine the visually captivating high definition capabilities of a 3-D film with special sensory effects that are built into the theater seats and environment to create a fully immersive experience. To make way for the new theater, the Museum’s 3-D Digital Cinema will close on March 30, 2014.

The 4-D Theater will feature industry-leading technology to provide museumgoers with a unique, full sensory experience that will bring on-screen images to life. Wind, water misting, blowing snow, bubbles, scents, and even a surprise tap on the back at just the right moment will delight and engage visitors, making them feel like they are part of the environment they see on screen.

“We are always seeking new experiences to offer our visitors, and we are thrilled to bring the 4-D Theater to the Greater Boston community,” said Jonathan Burke, vice president for visitor experience and operations. “In each film, viewers will be transported to new and exciting places, while also truly feeling like they are in the film through the innovative incorporation of each sense. When a whale breaches on screen, guests will feel the ocean spray. If it is snowing on screen, it will even be snowing in the theater.”

In the new theater, the Museum will offer films that are both educational and fun. When the 4-D Theater opens in August 2014, Museum visitors can surf the coast with Atlantic bottlenose dolphins and glide alongside a cast of balletic sea lions in Planet Earth: Shallow Seas 4-D Experience; join Dora, Diego, and Boots as they try to catch a Robot Butterfly in Dora & Diego's 4-D Adventure; or journey to the icy Antarctic world to meet Mumble in Happy Feet 4-D Experience!

The Museum has partnered with Toronto-based SimEx-Iwerks Entertainment for the new theater. SimEx-Iwerks has successfully provided 4-D cinema experiences to select North American zoos, aquariums, museums, and theme parks, captivating millions with the magic of this immersive theater experience. SimEx-Iwerks works closely with Warner Bros., 20th Century FOX, BBC Earth, Nickelodeon, National Geographic, and similar high quality producers to create all of its 4-D Experiences®.

About the Museum of Science, Boston
One of the world's largest science centers and Boston's most attended cultural institution, the Museum introduces about 1.5 million visitors a year to science, technology, engineering, and math (STEM) via dynamic programs and hundreds of interactive exhibits. Founded in 1830, the Museum was first to embrace all the sciences under one roof. TheHall of Human Life, a groundbreaking 10,000-square-foot exhibition drawing from the latest discoveries in the life sciences engages visitors in their own biology and health. Other highlights include the Thomson Theater of Electricity, Charles Hayden Planetarium, Mugar Omni Theater, Gordon Current Science & Technology Center, 3-D Digital Cinema and Butterfly Garden.. Reaching over 20,000 teens a year worldwide via the Intel Computer Clubhouse Network, the Museum also leads a 10-year, $41 million National Science Foundation-funded Nanoscale Informal Science Education Network of science museums. The Museum’s “Science Is an Activity” exhibit plan has been awarded many NSF grants and influenced science centers worldwide. Its National Center for Technological Literacy®'s's engineering curricula have reached over 69,000 teachers and 5 million students nationwide. The Museum has also: been recognized by Boston and Cambridge for energy and sustainability efforts; named an Employer of Choice by Work Without Limits, a Massachusetts disability employment initiative; is Yankee Magazine's "Best of New England Readers' Choice" for Cultural Attraction in Science and "Best of New England -- Editors' Choice" for Best Sky Show; and is El Planeta's Best Tourist Attraction for the Massachusetts Latino population. The Museum's Undiscovered Worlds was recognized as the “Best Immersive—Fulldome Program” by the Jackson Hole Science Media Awards. Visit http://www.mos.org. Follow the Museum of Science on Twitter at @MuseumOfScience or Facebook at www.facebook.com/museumofscience.

About SimEx-Iwerks Entertainment
SimEx-Iwerks Entertainment specializes in designing, building and operating special F/X driven cinematic attractions that feature blockbuster content from the world’s major film studios. We build successful partnerships that provide 4-D Experience films and services to over 150 attractions in more than 30 countries. Our attractions generate revenue, drive attendance and provide family-friendly memorable experiences to over 50 million guests each year.

About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

Dora & Diego’s 4-D Adventure:
© 2014 Viacom International Inc. All rights reserved. Nickelodeon and all related titles, logos and characters are trademarks of Viacom International Inc.

Happy Feet 4-D Experience!:
HAPPY FEET and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc,
(s14)

Planet Earth: Shallow Seas 4-D Experience:
A BBC/Discovery Channel/NHK co-production, in association with the CBC. PHOTOGRAPHY © Doug Perrine/naturepl.com

Press Contacts

AJ Gosselin: 617.589.0251 or agosselin@mos.org
Erin Shannon: 617-589-0250 or eshannon@mos.org